Temptations & Marketing Tricks

alcohol alcoholic bar blur

Photo by Joonas kääriäinen on Pexels.com

Well, yesterday was 50 days, I’m officially half way through Belles 100 Day Challenge.

If you’d asked me yesterday morning on my cold and frosty walk I would have told you that I was contemplating making 100 days 365 days as my next “challenge”.  Then I totted off to the big smoke for an early dinner… it was a long weekend here in wine country so you leave early to avoid the banked up traffic.  This meant that I had time to kill before dinner with a friend before a cultured night at the Australian Ballet.  So I took a casual stroll around Southbank, past all the lovely restaurants with their French champagnes nestled in the window, lights glinting off polished flutes, adverts for elegant high teas, all accompanied with complimentary bubbles – the urge began to grow!    As a marketer I know all the tricks but these images were really pressing my buttons.  Surely I’m smarter than that? Mmm, I’m not so sure as my brain began it’s cycle of justification…

Perhaps 50 days is enough, that’s reason to celebrate right?  Oh damn, I drove in didn’t I?  Hmm, perhaps just one crisp, dry sparkling would be ok with dinner.  No one would ever know.  Well, not true, I’d know and be buggered if I’ll give up 50 days to start again!  Nope, I’ll just have to white knuckle it through to 100 days and celebrate with a good bottle.

Sigh, that’s not healthy thinking is it?  Really? No one is going to tell me different?  Doh!  Fine, I’ll soldier on with my big girl panties on.

I broke the news to my friend who I don’t see often and her response was “Wow, there is no way I could do that, I don’t think I could stop.”  She left it there and didn’t inquire as to why I was doing the challenge or how I felt from it, so I didn’t probe any further either.  If she asks I’ll come clean and say I wasn’t happy where I thought my current drinking patterns were taking me, but until then I’ll keep quiet.

In the end I had a Pepsi with dinner, enjoyed the ballet then drove home in my nice warm car instead of leaving it inconveniently and expensively parked in the CBD and catching the train home in the rain.  Sober has its undeniable advantages!

PS: In case you are wondering why I didn’t question my friend, we are getting reacquainted after a number of years of not spending any time together… school friendship that didn’t survive new lives, jobs and cities.

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