Apparently I’m Irrelevant…

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I was informed very politely and diplomatically, but apparently at the ripe old age of 47 with close to 20 years’ experience in my field I’ve become irrelevant.  Nice hey?

All because I don’t have one skill set – data analysis… I don’t have it because my organisation doesn’t do it, pure and simple.

So, who told me this?  A recruitment consultant.  Yep, I finally got off my arse and did something about the fact that I’m becoming unhappy to go along with my increasing frustration at work.

Apparently, I don’t fit in a box, something that I’m kind of proud of truth be told.  10 years ago you had to be a marketing generalist here in Australia but over the last 5 years that has shifted and specialisation, especially in the data and analytics field has become the norm.  Apparently I’d be the “outsider” if they put me in a room with other candidates.

This is one guys opinion, I hold another entirely.  Opportunity abounds in my city, hell, the world should be my oyster.  Now I need to implement some different strategies to land myself that new job…

  • Demonstrate my understanding of data driven ROI’s
  • Undertake training
  • Learn the actual skill set in my existing role, hard to do but achievable
  • Find an agency that doesn’t want to put me in a box

I knew moving on after 10 years wouldn’t be easy and my age could possibly be against me as well.  In fact the words “decade” and “ten” were used extensively in my meeting with this guy, and not by me.

Hell, I’ll tell you how age paranoid I was shall I?  I decided that I needed to hide my old, white, veiny legs, so in the lead up to the face to face meeting I began putting that gradual build up leg tan on.  It smells horrible and here’s the kicker where you learn from my experience, still won’t cover those blue veins ladies and gentlemen!  LOL

I also had the worst haircut of my life the day before to seem “on trend”, not to mention the new clothes.

I’ll keep you updated on how a washed up middle aged crazy cat lady goes in her search to write a new chapter!

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